A Study of Consumer Behavior： From Service Quality to Purchase Intention–An Example of Cord Blood Banking Service in Taiwan
碩士 === 國立臺北大學 === 合作經濟學系 === 98 === This contribution aims to explore the relationships between service quality, customer satisfaction, customer loyalty and purchase intention. We use an example of BIONET, a pioneer of umbilical cord blood banking service in Taiwan. Our survey, response rate is 50.2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69029296717325075027 |