THE STUDY ON THE INFORMATION SEARCHING BEHAVIOR OFBUSINESS PRE-PURCHASING SERVICE PRODUCTSTHE STUDY ON THE INFORMATION SEARCHING BEHAVIOR OF BUSINESS PRE-PURCHASING SERVICE PRODUCTS
博士 === 國立臺北大學 === 企業管理學系 === 98 === The purpose of this study is to develop a service product buying determinants instrument for members of buying center and examine their information searching behavior prior to purchasing service products. In previous pre-purchase information searching research, we...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96456375594115726461 |