Influence of Cross-Buying Driving Factors due to Marketing Communication and Product Involvement analyzed through Hair Salon Industry
碩士 === 國立臺北大學 === 企業管理學系 === 98 === With commercial activities becoming ever competitive, increase spending per customer is inevitable for enterprises. The cost of cross-selling to existing customers being significantly less than obtaining new customers, encouraging the existing customers to purchas...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78389666234768075759 |