The influence of experiential marketing on purchase intension of internet community:an empirical study of the member of fashion guide
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Web 2.0 is popular recently, providing an open knowledge platform for community members to participate actively, with sharing and integrating the knowledge, has also become an important platform for marketing experience. It has become an important issue how to inn...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/09200076984419099066 |