The Effect of Art into Commercial Space on Brand Image and Customer Loyalty - The case study of Art Cafe
碩士 === 國立臺北教育大學 === 文化產業學系暨藝文產業設計與經營碩士班 === 98 === This study aims to research whether art into commercial space can increase the business brand image and customer loyalty. The case study is Art Cafe within art space that holding exhibitions and activities regularly or irregularly. The respondents o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40037075874325952352 |