An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === Marketing culture is that component of a firm’s overall culture that refers to the pattern of shared values and beliefs that help employees understand and “feel” the marketing function and thereby provides them with norms for behavior in the firm. The purpose of...

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Main Authors:	Jia-Hung Hsu, 徐嘉鴻
Other Authors:	Wen-Hung Wang
Format:	Others
Language:	zh-TW
Published:	2010
Online Access:	http://ndltd.ncl.edu.tw/handle/09396749348973025658

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spelling	ndltd-TW-098NTOU53010462015-10-13T19:35:32Z http://ndltd.ncl.edu.tw/handle/09396749348973025658 An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express 行銷文化、顧客信任、顧客承諾與組織績效關聯性之實證研究—以DHL國際快遞公司為例 Jia-Hung Hsu 徐嘉鴻碩士國立臺灣海洋大學航運管理學系 98 Marketing culture is that component of a firm’s overall culture that refers to the pattern of shared values and beliefs that help employees understand and “feel” the marketing function and thereby provides them with norms for behavior in the firm. The purpose of this study is to investigate the relationship of marketing culture, customer trust, customer commitment and organization performance and analysis by LISREL8.52 to test the hypothesis proposed in this study. The main results of this study are: (1) marketing culture has a positive significant effect on trust, and (2) customer trust on customer commitment has a positive significant effect, and (3) customer commitment to organizational performance has a positive significant effect. Wen-Hung Wang 王文弘 2010 學位論文 ; thesis 79 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === Marketing culture is that component of a firm’s overall culture that refers to the pattern of shared values and beliefs that help employees understand and “feel” the marketing function and thereby provides them with norms for behavior in the firm. The purpose of this study is to investigate the relationship of marketing culture, customer trust, customer commitment and organization performance and analysis by LISREL8.52 to test the hypothesis proposed in this study. The main results of this study are: (1) marketing culture has a positive significant effect on trust, and (2) customer trust on customer commitment has a positive significant effect, and (3) customer commitment to organizational performance has a positive significant effect.
author2	Wen-Hung Wang
author_facet	Wen-Hung Wang Jia-Hung Hsu 徐嘉鴻
author	Jia-Hung Hsu 徐嘉鴻
spellingShingle	Jia-Hung Hsu 徐嘉鴻 An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
author_sort	Jia-Hung Hsu
title	An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
title_short	An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
title_full	An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
title_fullStr	An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
title_full_unstemmed	An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
title_sort	empirical study of the relationships of marketing culture, customer trust, customer commitment and organizational performance: the case of dhl worldwide express
publishDate	2010
url	http://ndltd.ncl.edu.tw/handle/09396749348973025658
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An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express

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