An Empirical Study of the Relationships of Marketing Culture, Customer Trust, Customer Commitment and Organizational Performance: The Case of DHL Worldwide Express
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === Marketing culture is that component of a firm’s overall culture that refers to the pattern of shared values and beliefs that help employees understand and “feel” the marketing function and thereby provides them with norms for behavior in the firm. The purpose of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09396749348973025658 |