A Study on Relationship Marketing Strategies of Ocean Freight Forwarder in Taiwan

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === Ocean freight forwarder industry has been in a fierce competitive circumstance, in addition to the tendency toward offering customer-oriented service, the ocean freight forwarders must offer full services which can match customer demand in order to attract more...

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Bibliographic Details
Main Authors: Feng-Da Wu, 吳逢達
Other Authors: Gin-Shuh Liang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/64460691281009470607