Strategic Planning of Festivals: A Case Study of Flowers in Chang-Hua

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 98 === Chang-Hua County Government has held 7 Taiwan Flower Exhibitions consecutively since the first time in Shijou Park in 2004. The main purpose of these activities is to promote the flower industry of Chang-Hua County. The goal of this study is to investig...

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Bibliographic Details
Main Authors: Hung Yu-Tzu, 洪玉姿
Other Authors: Ted Shir-Tau Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/11783698755949232719