The relationship between decision making and repurchase intention of spectators in the 7th Super Basketball League 2010

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 98 === Questionnaire survey was applied to figure out the status of decision making and repurchase of spectators in the 7th Super Basketball League 2010, furthermore, to discover the relationship between decision making and repurchase intention. This reaserch pr...

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Bibliographic Details
Main Authors: Huang Chen-wen, 黃呈文
Other Authors: Philip Cheng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/65920926363204083364