Exploring the Dynamics between American Motion Pictures’ Online Reviews and Their Box Office: The Impact of Valence and Volume
碩士 === 國立臺灣師範大學 === 管理研究所 === 98 === The development of the Internet helped the WOM spread without the restriction of time and space. The web recommendation system provides people a platform to post and receive reviews. For experience goods such as motion pictures, online reviews have become another...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90720261518528901159 |