The Study of Service Innovation and Experiential Marketing to Business Blog

碩士 === 國立臺南大學 === 科技管理研究所碩士班 === 98 === The triggers of the rapid growth of Blog are the interactiveness, participativeness and the features of being shareable and such catalyses made Blog the most representative product of the Web2.0 age. The marketing benefits brought by Blog had encouraged more a...

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Bibliographic Details
Main Authors: Chi-erh Thay, 戴己二
Other Authors: Yichen Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/09842884491783191321