| Summary: | 碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 98 === This research aimed at probing into the relationship of the experience of marketing elements, experience value, and team image. By using questionnaires, we took the audiences of the Taichung city VEE Baseball Team as our research groups and conducted a convenient sampling. A total of 200 questionnaires were sent out altogether, and 186 were analyzed as qualified program counter storage with SPSS12.0 for the Windows software by statistic analysis, including descriptive statistics, t-Test, one-way ANOVA and canonical correlation. The results indicated the following conclusions:
1. Taichung city VEE Baseball Team audience event elements of experience marketing elements, experience value, had a more positive team image of all the feelings.
2. There were significant differences between genders, experience marketing elements of the "Act Experience" and the team image in the "Management and Marketing". For age, only the team image "Management and Marketing," had significant differences; monthly income, the only experience marketing elements of the "Think Experience” which had significant differences.
3. There was high degree of correlation between " Experience marketing elements" and "Experience value". There was also high degree of correlation between "Experience value" and "Team image"
Suggestions were provided based on the results to Taichung city VEE Baseball Team：Expand the number of active viewing, use home advantage to create corporate marketing topics; strengthened the experience of feeling, and promote audience's experience value; shaping the team and the positive image of the pellet.
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