THE RELATIONSHIPS AMONG EXPERIENCE MARKETING ELEMENTS, EXPERIENCE VALUE AND TEAM IMAGE : THE CASE STUDY OF TAICHUNG CITY VEE BASEBALL CLUB
碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 98 === This research aimed at probing into the relationship of the experience of marketing elements, experience value, and team image. By using questionnaires, we took the audiences of the Taichung city VEE Baseball Team as our research groups and conducted a conv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09504511817041466314 |