EVALUATION ON SPORT EVENT PARTICIPANTS’ BEHAVIOR, ATTITUDE AND ECONOMIC BENEFITS—AN EXAMPLE OF 2009 NATIONAL ATHLETIC GAMES

• Main Authors: Chen Chin-Kun, 陳志崑
• Other Authors: Wang Ching-Tang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/21188337884739159595

碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === 　　The purpose of this study is to examine the 2009 National Athletic Games participants’ characteristic and their impression toward host city, and to estimate the economic benefit through participants’ actural consumption situation. The main research objects are the participants and spectators of 2009 Athletic Games during the week of October 24-29. The method of this research was questionnaire inquiry, and the total questionnaires issued out to were 512, of which 420 effective questionnaires returned. After data collection, statistics, chi-square test were utilized to analyze the data. The findings were as the followings: 1. In participative characteristics, male participants are more than female and most of them are students, aged 16-20. Competitors or team staffs stay five days as the same as Athletic Games. Dining, accommodation and commutation are main expenditure items. Spectators coming from other counties near host city have a high proportion of participating cultural activities and sightseeing in their one-day trip. 2. As to the attitude of spectactor for competition, different participants lead to a significant difference on the attitudes toward competition and sponsorship. 3. As to the economic influence, participants’ average expenses were NT $2,288.11 per day, local spectators’ were NT $1,128.71 per day and some coming from other areas were NT $2,044.56 per day. Overall, the average expenses were NT$1,820.46 per day.