EVALUATION ON SPORT EVENT PARTICIPANTS’ BEHAVIOR, ATTITUDE AND ECONOMIC BENEFITS—AN EXAMPLE OF 2009 NATIONAL ATHLETIC GAMES

碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 ===   The purpose of this study is to examine the 2009 National Athletic Games participants’ characteristic and their impression toward host city, and to estimate the economic benefit through participants’ actural consumption situation. The main research objects...

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Bibliographic Details
Main Authors: Chen Chin-Kun, 陳志崑
Other Authors: Wang Ching-Tang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/21188337884739159595