The Relationship between Customer Equity,Loyalty Intention and Repurchase:A Study of Departmant Store.
碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === Our research aim to find the relationship between the customer equity, loyalty intention and repurchase intention. Prior study doesn't consider the importnace of loyal equity. To make further step, our research adopt loyalty intention as a factor to confir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79821305729531882496 |