Study on the Relationships among Involvement,Regret,Customer Satisfaction and Customer Lifetime Value-based on the Example of Health Examination Center
碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === Because of the rapidly changing market environment and consumer values change, the enterprises under the 80/20 rule, profitability of different customers with different marketing budget and marketing strategy with a view to allow the limited resources to cr...
Main Authors: | Peng,Yi-Hsuan, 彭薏亘 |
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Other Authors: | Lai,Ming-Cheng |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/25568834780198512921 |
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