Study on the Relationships among Involvement,Regret,Customer Satisfaction and Customer Lifetime Value-based on the Example of Health Examination Center

碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === Because of the rapidly changing market environment and consumer values change, the enterprises under the 80/20 rule, profitability of different customers with different marketing budget and marketing strategy with a view to allow the limited resources to cr...

Full description

Bibliographic Details
Main Authors: Peng,Yi-Hsuan, 彭薏亘
Other Authors: Lai,Ming-Cheng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/25568834780198512921