The Relationships amaong Corporate Image,Price Perception,Serve Quality,Customer Satisfaction and Customer Loyalty-A Study of Credit Card Users
碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === Since the first issuance of credit cards in 1974, credit cards have become a wide spread consumer payment methods in Taiwan. Attracted by the high interest rates and profitable surcharge, many financial institutes became card issuers one by one. However, after...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83d6yy |