Influence of Purchase Intention from Product Involvement and Advertising Effectiveness
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === There are hundreds of channels in Taiwan. Because of computer and internet developing, people in Taiwan communicate easily to everyone in the world. It causes conflicts and challenges such as economy, business, and culture. The main source of profits in channel...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48824309024058791923 |