A Study on the Relationship between Mobile Advertising Acceptance and Advertising Effect
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Mobile Advertising is considered to be an unlimited industry in business opportunities, and the relative chain in Taiwan has become mature. When the technology has improved a lot, we should come up with a business model to maximize the potential of mobile adver...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55622857110532149514 |