Challenges in International Joint Venture of Clothing Retail Industry : Marks & Spencer in Taiwan
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === When deciding to internationalize, companies face the need to develop a foreign market strategy and a foreign market expansion strategy especially when the foreign country has very different culture from home country. Most research of company process of interna...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69980695838761633641 |