Study on Perceived Risk of Luxury-bag Consumption Patterns

碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === The motivations underlying consumers’ purchase of luxury brands are valued in the industry and in the research field. On the other hand, consumers not only could buy luxury brands from luxury brands’ store, but could buy them from second-hand store or just rent...

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Bibliographic Details
Main Authors: Ya-huei Yang, 楊雅惠
Other Authors: Chi-Cheng Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/20759818276050201330