The Comparison of Synergy of Horizontal M&A from Viewpoint of Consumer based on Consumer-goods Classification

碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Nowadays, empirical researches on corporate post-performance of mergers and acquisitions (M&A) focusing on cost-down synergy and financial accounting phase have not been consistently identified. The lack knowledge of revenue-based marketing value and consum...

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Bibliographic Details
Main Authors: Pei-yu Chen, 陳姵宇
Other Authors: Fong, Cher-Min
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/00137023666883630636