The Study of Tourist’s Intention for Participating in Ecotourism of Sheding Using the Transaction Cost Model and the Involvement Theory
碩士 === 國立屏東科技大學 === 森林系所 === 98 === Ecotourism can bring finacial benefits to support sustainable development of local communities. However, unstable customer numbers become a thread to ecotourism. This study employs the transaction cost theory and the involvement theory to explain intention behavio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81557094491275736924 |