The Reverse Effect of Brand Image Based on Service Recovery
碩士 === 國立屏東科技大學 === 企業管理系所 === 98 === The influence of service recovery on the brand image of a corporation is profound. After the consumers accepted service recovery, the influence of their attitude reverses was discussed by a scenario in this study. A fable, the hare and the tortoise, was as a sub...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58947640589070935226 |