The Influence of Online Start Price Presentation System on End Price and Price Fairness Perceptions
碩士 === 國立澎湖科技大學 === 服務業經營管理研究所 === 99 === The main purpose of this study is to examine the impacts of number of bidders, starting prices, promotions on end prices and to investigate price fairness perceptions between winning bidders and losing bidders. This study is a 2x2-factor study that ha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76631780855375212038 |