The Impacts of Brand Awareness and Country-of-Origin on Consumers’ Response, The Moderating Effect of Service Interaction
碩士 === 國立澎湖科技大學 === 服務業經營管理研究所 === 98 === The main purpose of this study is to examine the impacts of brand awareness, and country-of-origin on consumers’ perceived quality , perceived risk, brand acceptance and brand loyalty. Besides that, the moderating effects of service interaction on the relati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82qjwm |