The Effect of Home Stay Service Innovation on Tourists' Evaluation Perception: An Example of Kenting Area

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === Home Stay industry in today's highly competitive, number of legitimate operators have up to 2,929 , due to the lack of differentiation among characters and services of home stay industry, cause the willingness to return have been going down, if h...

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Bibliographic Details
Main Authors: Ting-Chien Kung, 龔庭千
Other Authors: Jeun-Sheng Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/84887095617740803641