Using Fuzzy Linguistic Preference Relations to Evaluate The Design of Tea Beverage Packaging
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Previous studies have confirmed that the role of packaging would form the consumer’s perceptions of a product, and make position in a consumer’s mind. However, the human perception of the overall package design is influenced by Gestalt psychology. Gestalt la...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16402148522694575673 |