Using Fuzzy Linguistic Preference Relations to Evaluate The Design of Tea Beverage Packaging

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Previous studies have confirmed that the role of packaging would form the consumer’s perceptions of a product, and make position in a consumer’s mind. However, the human perception of the overall package design is influenced by Gestalt psychology. Gestalt la...

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Bibliographic Details
Main Authors: I-Hsuan Chen, 陳乙瑄
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/16402148522694575673