Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics

Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === This study examines the influence of information load and time pressure on decision quality in purchasing environment from the view of heuristics. We use a 2(information load: less versus more)×2(time pressure: absent versus present) between-subjects design....

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Main Authors: Pei-Chun Lu, 呂佩君
Other Authors: Fu-Yung Kuan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/31533804313936922175
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spelling ndltd-TW-098NKIT56910222016-04-20T04:17:30Z http://ndltd.ncl.edu.tw/handle/31533804313936922175 Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics 資訊負荷與時間壓力對決策品質之影響：消費捷思觀點的探討 Pei-Chun Lu 呂佩君 碩士 國立高雄第一科技大學 行銷與流通管理所 98 This study examines the influence of information load and time pressure on decision quality in purchasing environment from the view of heuristics. We use a 2(information load: less versus more)×2(time pressure: absent versus present) between-subjects design. The result reveals that the interaction of information load and time pressure on decision quality is not significant, whose main effect on decision quality is significant individually. Besides, decision quality is quite better in more information load and non time pressure. Best of all, it really exists phenomenon of length is strength heuristic. Fu-Yung Kuan 關復勇 2010 學位論文 ; thesis 74 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === This study examines the influence of information load and time pressure on decision quality in purchasing environment from the view of heuristics. We use a 2(information load: less versus more)×2(time pressure: absent versus present) between-subjects design. The result reveals that the interaction of information load and time pressure on decision quality is not significant, whose main effect on decision quality is significant individually. Besides, decision quality is quite better in more information load and non time pressure. Best of all, it really exists phenomenon of length is strength heuristic.
author2 Fu-Yung Kuan
author_facet Fu-Yung Kuan
Pei-Chun Lu
呂佩君
author Pei-Chun Lu
呂佩君
spellingShingle Pei-Chun Lu
呂佩君
Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
author_sort Pei-Chun Lu
title Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
title_short Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
title_full Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
title_fullStr Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
title_full_unstemmed Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
title_sort investigate the influence of information load and time pressure on decision-making quality: a perspective of consumers'' heuristics
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/31533804313936922175
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