Investigate the Influence of Information Load and Time Pressure on Decision-Making Quality: A Perspective of Consumers'' Heuristics
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === This study examines the influence of information load and time pressure on decision quality in purchasing environment from the view of heuristics. We use a 2(information load: less versus more)×2(time pressure: absent versus present) between-subjects design....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31533804313936922175 |