The Effect of Third-Party Endorsements on a Firm''s Market Value: An Examination of National Type, Product Type and Corporate Brand Image Type of Awards.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Third-Party Organization (TPO) endorsements in terms of winning awards and top rating has grown increasingly popular in recent years. However, less empirical studies in the marketing literature have investigated whether the accumulation of TPO endorsed award...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48671485941074487908 |