The City Marketing Strategy Analysis from the Perspective of the Stakeholder - A Case Study of the Anniversary Activities of Fongshan Town

碩士 === 高雄餐旅學院 === 旅遊管理研究所 === 98 === This research studies on the case of the Fongshan Anniversary activities, wishing to explore the cultural tourism development through local festival from the perspective of the stakeholders about city marketing strategies. First, this research started with docume...

Full description

Bibliographic Details
Main Authors: Ling Wu, 鄔玲
Other Authors: Ying-Wei Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/96128068272536776597