How Price, Content, and Channel Richness Affect User''s Intention to Use E-book--Application of Discrete Choice Model
碩士 === 南華大學 === 出版與文化事業管理研究所 === 98 === Since the development maturity in electronic reader is a given, therefore from theperspective of traditional book industry, although this resolves problems like cost issue and inventory, it also brings in the threat of replacement like convenience in portabi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49921399063675655750 |