USING FLOW THEORY AND TECHNOLOGY ACCEPTANCE MODEL TO EXPLORE CONSUMER BEHAVIORS OF ONLINE SHOPPING
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 98 === This study will combine the psychological (flow experience) and technical (technology acceptance model), through technology acceptance model to research consumer awareness and receptivity of Internet shopping. And then adds the flow experience in technology...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/32394242235007453382 |