THE STUDY OF USING BUDDHIST SYSTEMS METHODOLOGY (BSM)CONSTRUCTED MARKETING STRATEGY PROCESS AND ENHANCE BRAND AWARENESS AND LEADERSHIP BEHAVIOR ON MEMBER LOYALTY IN NON-PROFIT ORGANIZATION

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 98 ===   No matter profit or non-profit organizations (NPOs), their management ways are effected by the changing of external environment. Therefore, organizations need to adjust their management ways frequently in order to adapt to the changing of environment. Usual...

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Bibliographic Details
Main Authors: Yi-ju Chen, 陳怡汝
Other Authors: Chao-yin Shen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/87443211721185198417