Content analysis of firms adopting micro blogging to conduct Internet marketing--An Example of Elite Bookstore Facebook

碩士 === 南華大學 === 資訊管理學系碩士班 === 98 ===   Micro-blogging community caused by spread of the effectiveness of highly suitable for corporate use to do online promotion and marketing, this thesis means to discuss business of using micro-blog marketing results and customer base reaction, the study conducted...

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Bibliographic Details
Main Authors: Yu-ting Chen, 陳俞廷
Other Authors: Kuo-jen Yu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/51175823420069617925