First-greener Advantage? An Empirical Study on Pioneering Green as a Source of Outperformance

碩士 === 國立東華大學 === 國際企業學系 === 98 === The purpose of this study aims to examine if first-greener advantage exists based on the debate between core competence and core rigidity and if timing issue happens to the firms under the pressure to be eco-friendly. We employ a data set composed of the contents...

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Bibliographic Details
Main Authors: Pei-Hua Wu, 吳佩樺
Other Authors: Chin-jung Luan
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/53466789278212985170