The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors
碩士 === 國立東華大學 === 國際企業學系 === 98 === In modern markets products come in a wide range and variety. Due to the asymmetries of information, consumers cannot acquire the information of all products, and thus rely mostly on brands to differentiate products. The more information consumers obtain, the lower...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39852252600331139251 |