Exploring the Impact Factors of Using Smart-Phone by Technology Acceptance Model, Innovation Diffusion Theory and Brand Loyalty
碩士 === 國立東華大學 === 國際企業學系 === 98 === The significant growing adoption of smart-phone is concluded by the following factors: (1) low penetration in current marketing, (2) high amount of subsidies from the wireless mobile operators, (3) pricing erosion, (4) constructing high-speed wireless network, (5)...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03727535624183951043 |