Bundling Strategy Considering the Product Diffusion Processes

碩士 === 國立東華大學 === 企業管理學系 === 98 === Research on the both bundling strategy and the diffusion model prevailed a long time ago. Most of the literature concerning bundling strategy with a model analysis has focused on the price strategy without a time strategy. For this reason, we hoped that we could...

Full description

Bibliographic Details
Main Authors: Yu-Ren Chen, 陳俞任
Other Authors: Chih-Peng Chu
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/58011229205395436428