The Relationship between Social Influence and Customers’ Conformity Behavior- A Case Study on purchasing Travel Product
碩士 === 國立嘉義大學 === 觀光休閒管理研究所 === 98 === In the present customers’ purchasing culture, social influence would easily prompt customers to result in the phenomenon of conformity behavior. Therefore, it already not only limited in the general daily shopping but also expands to the tourism product. It is...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/48684274879866625523 |