The Magic Power of Price─ The Impacts of Placebo Effect on Product Evaluation
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 98 === Abstract In the past, most discussing of placebo effects literatures was in medical field. However, according to Shiv, Carmon, and Ariely (2005)’s finding, it illustrated that product’s external cues will affect consumer’s ability to judge...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64959735694725359773 |