A Study of Consumer Behaviors of Homestead in Hsitou Area

碩士 === 國立嘉義大學 === 森林暨自然資源學系研究所(Graduate Institute of F === 98 === This study used motivation as segment variable in market segmentation of Chitou area home-stay. The results showed that home-stay of the Chitou area has classified into two segments include “segment of local characteristic experience”...

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Bibliographic Details
Main Authors: Hsiang-Yun Chien, 錢湘芸
Other Authors: Yui-Dung Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/13764872349274998903