The Empirical Study of Service Qualities, Trust, Perceived Value and Purchase Intention of Travel Website
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 98 === The cyberspace shown a growing number of travel sites. It is of interest to understand the user perceptions on these specific service and the attitudes toward using them. This research attempts to identify that factors that influences user’s willing to visit...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15212974714637555828 |