Towards an Undersatanding of the Behavioral Intention to Use Mobile Message:The Role of Utilitarian and Hedonic Motivation
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 98 === In the sustaining and steady growth of 3G mobile phone subscribers, the increase in the number of mobile phone subscribers prompts the telecom service providers to initiate and develop many valued-added services. In the valued-add services, mobile message ranks...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28175126654300012034 |