The Effect of Contextual Web Advertisement on the Advertising Effectiveness
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 98 === When we browse information on web page, there is a new form of interactive network advertisement appears in our eyes every day. The presentation of advertisement is depends on concurrent web page content. It uses algorithms to refine fittest advertising informa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87207959386427442872 |